#MyFirstVote

As the nation was preparing to witness the largest festival of democracy, the 2024 general elections, the role of young people in the success of this election became clear. This election was unprecedented and historic, with over 90 crore voters of which 18 crore were first-time voters!

However, the declining enthusiasm amongst young people to cast their votes remained a cause of concern. I.I.M.U.N.'s #MyFirstVote campaign encouraged young people to step out and cast their vote. It brought luminaries from various fields, including the likes of Karan Johar, A.R. Rahman, Shankar Mahadevan, Raghuram Rajan, Barkha Dutt, Rajdeep Sardesai, Saina Nehwal, Sania Mirza, Guneet Monga, Sri Sri Ravishankar, Gaur Gopal Das, Emraan Hashmi, R Madhavan amongst many others, and most importantly politicians from all major political parties came together in the first of its kind apolitical bipartisan effort to encourage and motivate young people to exercise their democratic right! Harnessing the power of social media, the campaign was a tremendous success with its broad reach and undoubted impact on voter turnout. The first phase having been a social media campaign, I.I.M.U.N. took to conducting workshops in colleges and ending with visiting the polling booths as a part of the campaign's third phase, where young volunteers assisted voters in identifying and maneuvering through their voting process.

First Time Voters

The First Time Voters campaign was launched in 2014 to empower young and first-time voters in their democratic duty to vote and enable them to understand the electoral processes better. Activated during every State and National election in India - this campaign went international with the UK elections in 2024.

Kuch Toh Karona

A COVID special series that spanned 4 seasons, hosted Academy Award Winners, Michelin star chefs and ministers, and 100+ luminaries participated in this educative and entertaining series. The series hosted the best from all walks of life including Vidya Balan, Anupam Kher, Mouni Roy, A.R. Rahman, and numerous others.

Tum Bhi Karona

Another COVID special series, 100+ Masterclasses were conducted by industry experts to skill young India. These included culinary skills to arts and crafts, and from soft skills to health and wellness classes.

Ek India - A Lockdown Anthem

Ek India was a song launched during the initial days of the pandemic, to keep the spirits up and encourage people to stay safe. Bringing the biggest names from across the music industry such as Shantanu Mukherjee, Shreya Ghoshal, Bappi Lehri and others together, the song composed by Leslee Lewis became an anthem of resilience for the masses.

Classroom to Career Series

Conversations with Industry Experts spilling insights on the secrets of their industry & the importance of various career choices. Hosted in association with Rishihood University the series has shed light on various career options for thousands of young people!

Role Model Series (Online Edition)

In a day and age where everything is about instant gratification, this series focuses on having the next-gen exposed to those who inspire not just because of their distinguished careers but so also because of the way they conduct themselves. It was hosted in association with Parul University and the series has inspired tens of thousands of students.

Recipes for Success

An ongoing series in association with the Culinary Arts Academy, Switzerland, the series witnesses globally renowned Chefs spill ingredients of success as they share life lessons from their journey.